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Principles of Marketing for a Digital Age... - Tuten, Tracy L. 

Principles of Marketing for a Digital Age...

Tuten, Tracy L. (Auteur)

Paperback 58,00 58,00excl. 3,95 verzendkosten NL
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Beschrijving

From understanding markets, consumers and value to explaining the marketing mix and illustrating the roles of analytics, brand and customer experience today, this award-winning textbook introduces you to the essential concepts and tools for marketing in a digital age.

ISBN: 9781529779790


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