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Principles of Marketing, Global Edition... - Kotler, Philip (Auteur) | Philip Kotler (Auteur) | Gary Armstrong (Auteur) | Armstrong, Gary 

Principles of Marketing, Global Edition...

Kotler, Philip (Auteur) | Philip Kotler (Auteur) | Gary Armstrong (Auteur) | Armstrong, Gary (Auteur)

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Beschrijving

Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

ISBN: 9781292449364