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HBR's 10 Must Reads on Strategic Marketing (with featured article

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)...

Harvard Business Review (Auteur) | Clayton M. Christensen (Auteur) | Christensen, Clayton M. (Auteur) | Levitt, Theodore (Auteur) | Theodore Levitt (Auteur) | Reichheld, Fred (Auteur) | Fred Reichheld (Auteur)

Paperback 26,95 26,95excl. 3,95 verzendkosten NL
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Beschrijving

Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

ISBN: 9781422189887


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