Home » Overzicht » Business en Informatica » Business en Informatica » Bedrijfskunde boeken » Bedrijfskunde boeken » Marketing boeken » Marketing boeken » HB Marketing (ebook)
Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.
Why?
What?
Who?
ISBN: 9789020934168