0

Home » Overzicht » Business en Informatica » Business en Informatica » Bedrijfskunde boeken » Bedrijfskunde boeken » Marketing boeken » Marketing boeken » HB Marketing (ebook)


HB Marketing  (ebook) -

HB Marketing (ebook)


in winkelmand
toegevoegd aan je winkelmand Het luisterboek is helaas uitverkocht en kan dus niet besteld worden.

Beschrijving

Discover the essentials of modern marketing with Marketing: Reinventing the Basics. As digital revolutions reshape consumer behavior, this book revisits core marketing principles like SAVE and the Customer Journey. It offers a fresh perspective on how these frameworks have evolved, providing practical tools for building effective marketing plans. Perfect for educators and aspiring marketers seeking real-world skills in a dynamic, digital-driven market.

Why?

  • No previous knowledge needed
  • Step-by-step approach
  • Focus on the digital world
  • Checklists to see if you understood the theory
  • Supported with AI to help with studying

What?

  • Evolution of marketing throughout the years, based on the changes in consumer behavior
  • SAVE-model
  • Customer Decision Journey
  • Operational marketing marketing
  • How to make up a draft of a marketing plan
  • Strategic marketing

Who?

  • Bachelor students (professional / academic)
  • (Professional) people without any knowledge in marketing, but who would like to take the first steps in that area
  • Marketing / Commercial professionals

ISBN: 9789020934168


Liefhebbers van HB Marketing lazen ook: